WWE's revived Halftime Heat draws low ratings

WWE NXT, run by Triple H, rebooted Halftime Heat this year

The Super Bowl is the biggest sporting event in the world, with over 100 Million people watching it every year. Due to the popularity of the Super Bowl every year with several celebrities willing to perform during halftime of the game, and major companies airing advertisements during it, which are often the highlight of the Super Bowl.

WWE capitalized on this period 20 years ago in January 1999 when they aired a special 'Halftime Heat' broadcast on the USA Network during the Super Bowl's usually boring and dull halftime. When WWE originally did this concept back in 1999 they got 11 million viewers, which was amazing for a wrestling telvision show.

WWE revived the concept this year and brought it back, not for their main roster brand, but for their 'developmental' brand NXT. Airing a 6 Man Tag Team match, it did not do amazing numbers with it peaking at 71 thousand viewers across Youtube, Facebook and Twitter. They additionally had the program broadcast on the WWE Network and WWE.com, but those viewership figures were not released.

It has to be noted, that since the time of writing their Youtube clip for 'Halftime Heat' and the 'NXT Marathon' does have 1.2 Million viewers, but those were viewers after Halftime Heat aired.It was also a different time back in 1999 as the WWE was in a Monday Night ratings war with now defunct rival WCW and their viewership and popularity was at an all time high due to the attitude era and stars like Steve Austin, The Rock, DX among others. This wasn't the main WWE brand either, this was only their 'developmental' brand, so it was still good exposure, for the future superstars of WWE, and as a concept it would benefit from being broadcast every year.

They should broadcast it on traditional networks next time such as the USA Network/FOX, if they want to get more viewers from it and make advertising revenue from it too, as well as use main roster talent, as the main roster would have a lot more recognizable stars than their NXT roster would.

As for the broadcast itself, it was an amazing 30 minutes of athletic action, hopefully WWE continue to do Halftime Heat every year to capitalise on the Super Bowl's boring halftime.